To identify usual cigarette brands smoked among U.S. middle- and high-school students who are current (past 30 days) cigarettes smokers, CDC analyzed data from the 2012-2016 National Youth Tobacco Survey. Marlboro, Newport, and Camel were the most commonly reported usual brands smoked by current smokers in middle-school (73.1 percent) and high-school students (78.7 percent) in 2016. Advertisements for these three brands were also the three most commonly identified as being a “favorite cigarette ad” in 2012. The proportion of current smokers reporting a usual brand was lowest among students exposed to neither cigarette nor e-cigarette ads, and highest among those exposed to both ads during 2015. Efforts to reduce exposure to pro-tobacco advertising could help reduce youth smoking.
The article is available here: http://www.cdc.gov/mmwr