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Course Title:  Basic Tenets of Risk Communication for Public Health Professionals

Course Duration:  43 minutes

Course Description:
The goal of risk communication is to influence risk perception sufficiently enough to motivate the audience to protective action.
This course details the components of communicating risk effectively, including targeting audiences and developing messages.  The course also outlines psychological factors associated with perception and decision making.

Course Objectives:
1.  Students will be able to discriminate between the types of information experts and laypersons to attend to during an emergency.
2.  Students will be able to articulate factors that affect risk perception.
3.  Students will demonstrate understanding by completing a communication message map.
4.  Students will learn about unintended consequences of risk communication during the 2009 H1N1 Pandemic.

Instructor Bio:
Dr. Scott LaJoie is an associate professor in the department of Health Promotion and Behavioral Sciences at the University of Louisville.  A cognitive psychologist by training, he studies health-related decision making and communication.  He has conductive extensive research with evacuees from New Orleans following Hurricane Katrina, evaluated communication efforts during the H1N1 Pandemic, and investigated decision making related to infectious diseases control.  He teaches graduate level courses in health communication, risk communication, and the psychology of decision making.  His teaching and service is informed by his research, just as his research is informed by the inquires generated during class and community interactions.

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