Netflix just released a blockbuster new documentary series about the company that started the youth e-cigarette epidemic.

Big Vape:  The Rise and Fall of Juul shows how Juul engineered and marketed products that addicted a new generation to nicotine.  The series also features Campaign for Tobacco Free Kids’ former president Matt Myers.

Even though Juul is no longer the most popular e-cigarette among youth, the tactics this company used — sleek product design, high nicotine content, youth-oriented marketing and kid-friendly flavors – continue fueling a public health crisis for our kids.