Everyday Words for Public Health Communication

What is this document?

This document lists frequently used terms in public health materials and their common, everyday alternatives in plain language sentences.  Original sentence examples come from materials on CDC.gov.  Some words and phrases may have multiple meanings, so check the context of use before you substitute.

Remember, it might not be enough to delete jargon and substitute an everyday word in materials for the nonexpert public.  You may have to rewrite the entire sentence or sentences and use multiple techniques.  As a rule, you help readers when you:

  • Write short sentences.
  • Use active voice.
  • Use everyday words and pronouns (when appropriate).

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Pride Month! | Tobacco companies have used many methods to target the LGBTQ+ community, including advertising in gay press publications, depicting tobacco use as a normal part of LGBTQ+ life, using corporate philanthropy as evidence of its support of the LGBTQ+ community, participating in giveaways, increasing advertising, and hosting community outreach efforts, according to Truth Initiative. Learn more about commercial tobacco and cancer support for LGBTQ+ people at the National LGBT Cancer Network.

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