ITCMI AICTP Success Story 2020

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In 2019, the Inter-Tribal Council of Michigan’s Three Fires Comprehensive Cancer Consortium Program increased its use of media to run culturally tailored tobacco digital ads which focused on cancer prevention through smoking cessation.  The ads resulted in a significant response to the call to action to dial the American Indian Commercial Tobacco Program at 1-855-5Ai-QUIT.

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