On September 4, 2023, CDC’s Office on Smoking and Health launched a new campaign, Empower Vape-Free Youth.

This campaign builds on the Emerging Tobacco Products and the Protecting Young People from E-cigarettes communication initiatives.  The goal of the Empower Vape-Free Youth campaign is to empower educators to speak with youth about the risks of e-cigarettes and nicotine addiction and to encourage youth to avoid and/or quit vaping.  Educators include teachers, coaches, school counselors, and on-site administrators (e.g., principals, vice-principals, etc.) in U.S. middle and high schools.

As part of the launch, CDC is placing new paid digital display and video and social media ads nationally through YouTube, Facebook, Instagram, X (formerly Twitter), Pinterest, and LinkedIn, and more.  These ads will run for three weeks, starting on September 4 and running through September 24, 2023.

The new campaign materials include print resources, animated videos, live action videos, and social media assets.  These materials will be available on the CDC OSH Media Campaign Resource Center (MCRC) at www.cdc.gov/mcrc.