Ensuring your Message Lands: Reaching Tribal Communities with Multimodal Media Campaigns

Wednesday, April 10, 2024

Target Audience:
State and local health departments and other tribal serving organizations

Reaching tribal communities requires messages and formats of various kinds.  We’ll discuss best practices for creating multi-modal campaigns that will help you connect with a diverse range of tribal communities.

Learning Objectives
By the end of the presentation, the audience will be able to:
1.  Identify steps to carry out a culturally responsive media campaign.
2.  Identify potential challenges and barriers for the media campaign to address vaccine hesitancy.
3.  Identify steps to start planning their own media campaign.

This project is supported by funds made available from CDC’s National Center for State, Tribal, Local, and Territorial Public Health Infrastructure and Workforce through cooperative agreement OT18-1802, Strengthening Public Health Systems and Services Through National Partnerships to Improve and Protect the Nation’s Health Award #6 NU38OT000303-04-02.  The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by CDC/HHS, or the U.S. Government.


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