FDA has incorporated public input in its campaigns since “The Real Cost” cigarette prevention campaign was first launched in 2014.  This feedback is an important part of the agency’s evidence-based campaign process.

As a part of FDA’s ongoing commitment to transparency and collaboration, the agency has launched a new webpage to describe how feedback from the public is solicited and incorporated into its public health education campaigns.  In addition to describing the research process, the new webpage also provides ways to engage with the campaigns, such as via social media, email, or even at upcoming conferences.

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